POLESTAR 4 SUV
Sonic Identity Concept · Original Music · Sound Design
Sonic Brand Identity through Visual-to-Audio Translation
An independent sonic identity concept for the launch film of the Polestar 4 SUV, integrating original music, a bespoke sonic logo and sound redesign. The objective was to translate the vehicle's visual identity into a unified sonic language, shaping both the musical architecture and the soundscape around its relationship with movement and the natural environment.
Creative approach
Electric guitar leads the score, embodying the vehicle's energy and freedom. Arpeggiated synthesizers and a drum-machine beat establish the underlying sense of propulsion, driving the musical progression while maintaining a cohesive sense of movement.
Electronic pads evoke the natural environments through which the vehicle moves, while a xylophone melody represents its integration into the landscape. These contrasting timbral elements bring together technological motion and the openness of the natural world within a unified musical language.
The sonic logo translates the vehicle's visual identity into sound, providing a distinctive sonic signature that guides the original music and the wider sound design. Diegetic sound elements reinforce the vehicle's physical presence and interaction with its surroundings, allowing music and sound design to contribute to a coherent sonic identity.